This spring, ThredUp launched marketing campaigns against fast fashion. Its new CMO, who joins from Lulus, will further carve out opportunity.
seemingly, every day — the new hire will be advantageous in helping ThredUp cut through the noise.
“We’re thrilled to have Noelle on board and look forward to leveraging her expertise in marketing and merchandising to continue creating a seamless experience for shoppers that urges them to choose used, and ultimately inches the industry closer to a more sustainable future forAsked what marketing channels will be key in ThredUp’s future, Marino said: “Our philosophy has always been to diversify our spend across multiple online and offline channels.
This spring, ThredUp took a page from Patagonia’s daring marketing playbook, recently staging a fast-fashion boycott against Shein as well as hosting a climate-positive concert during Coachella. The company also collaborated with celebrity stylist Karla Welch during festival season and wedding season to nudge customers toward more sustainable habits.
“Upon full completion, the new four-level facility will bring ThredUp’s total network-wide capacity to 16.5 million items — a 150 percent increase from our current capacity. We are confident that with these investments, we’ll unlock ever-higher steady-state processing over time — a critical input to future, steady growth,” Marino said.
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