Meta's Threads reached 100 million users in five days, outperforming ChatGPT - but the Twitter rival's achievements are misleading.
Threads launched hastily last week to take advantage of Elon Musk’s most recent Twitter blunder: limiting the number of tweets people can read. Built on the infrastructure of Instagram,. It’s also unfinished, with certain features coming down the road. And it’s unavailable in the European Union, which has stricter privacy rules than Meta is willing to comply with at this point.
It’s quite convenient, efficient, and smart. As for users, they just continue following the same people and companies on Threads that they already follow on Instagram. There’s no lazier way to sign up for a “new” social network.This strategy also avoids having to deal with a potential failure. You’d have to acknowledge that shame with a brand-new product, one that would require separate sign-ups. But you can hide it away with Threads.
But again, it’s somewhat disingenuous. It’s not as big an achievement as Facebook having reached 100 million users. Or Instagram. Or WhatsApp. These were all first-gen products with no userbases to take advantage of.
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