Some of the biggest Grammy nominees might not be here without TikTok.
More surprising, however, is when TikTok gives a boost to an artist that’s been kicking around for much, much longer than the app itself. That’s the case for Glass Animals, which is nominated in the Best New Artist category despite having been a band since 2010. “Heat Waves,” a single from the band’s August 2020 recordbecame a surprise TikTok sensation by September 2021—more than a year after the single’s initial release the previous June.
In retrospect, it seems like a perfect fit for the app: its chillwave vibes made it a versatile choice for soundtracking content like fan edits, vlogs or aesthetic videos.seized upon the song’s line “sometimes all I think about is you” in particular, which they used in videos about whatever’s been on their mind. It took some time, but it translated into massive off-platform success. The song also got the remix treatment – a slowed version and one featuring iann dior.
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