Why this woman tattooed the logo of diabetes management start-up Virta Health on her arm
Virta offers people with the disease access to its virtual coaches, who aim to safely get them off medications by dramatically changing their lifestyle. Their specific focus is on nutrition, and its goal is to drastically reduce its patients' carbohydrate intake to just a small portion per day.
Overall, she describes it as an "empowering experience," and said the hardest part has been to wean herself off some of her favorite foods, like burritos and pasta. But she often turns to her virtual coach for help with that, who she still talks to regularly.Virta was founded in 2014 by Sami Inkinen, a former executive from real-estate listings service Trulia who once told CNBC he hadof getting into health care.
Viola-Krause, the Virta user,, first heard about the service through one of her former doctors. She initially thought it sounded "too good to be true," but Virta was offering an introductory price of $500 for the first year, so she decided to give it a try. Her employer — a mortgage lending company — did not have a deal with Virta to cover the cost of the service, but she was willing to pay out-of-pocket.
He believes Virta's big challenge comes from the current U.S. prescription payments system, which isn't set up to reward companies that reverse or cure disease.
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