If you don’t get it yet, you will after watching.
The video shows a line of matches lit successively like a line of gunpowder. One match, stepping out of line, stops the spread like an action hero kicking a path through the gunpowder before it blows up his partner.
The point here is that each of us can potentially erase a series of contact points which cause the virus to spread through us to other people. We are each, in this sense, a link in a causal chain. By practicing social distancing, we remove ourselves from the chain. We break the chain. We prevent the spread.
The imagery is clear and could come right from Smokey Bear: only you can prevent matchstick metaphors from turning into more fatalities.
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