Here's what you need to know about the DameProducts lawsuit.
. The company is now using their social media presence to point this out, as its founders Alex Fine and Janet Lieberman believe that sexism is the reason why their ads were rejected by the MTA.
Even though erectile dysfunction, birth control and breast augmentation ads are rampant on the subway, Dame Products' ads were rejected by the MTA after the city's transit organization allegedly courted them into advertising on the subway. Now, there is a lawsuit pending from Dame Products against the MTA. In the lawsuit, the company alleges that "the MTA has approved numerous advertisements for hims, a company that sells medication to treat erectile dysfunction...
"The MTA’s decision to reject Dame’s advertisements reflects no legitimate principle of law," the lawsuit states. "Instead, it reveals the MTA’s sexism, its decision to privilege male interests in its advertising choices.
In the company's lawsuit, Dame Products is seeking more transparency around the MTA's advertising policies surrounding "sexually oriented business," attorney fees, and compensatory damages.
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