Super Mario Bros. Movie is getting people excited about the new game—and that's exactly the goal.
more than $100 million in its opening weekend, but it also seems destined to sell millions of games for years to come.isn’t bad—it’s actually quite fun, and all those kids with Nintendo-loving parents are sure to be enchanted. It is likely to succeed where its predecessor failed, overcoming Mario creator Shigeru Miyamoto’s biggest worry. Miyamoto, and Nintendo, made the film with Illumination and Universal—a deal that came together nearly three decades after the last Mario movie.
This new Super Mario movie is unlikely to cause outrage. At worst, it might inspire yawns. As WIRED wrote a couple of years ago, “Nintendo could rely on past successes forever and still remain on top of the gaming universe. Yet the company thrives when it’s publishing games that tickle everyone’s imagination, not just the sentimental memories of its biggest fans.” The same will hold true for
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