Cabal’s leaderboard tracks which investors and advisers have contributed the most help to a company.
Founders can use Cabal’s web application to send periodic email updates to investors and to tap into the networks of their investors. For example, it connects with Salesforce or other CRM tools so that a founder can see who in their network has connections at a certain company in order to provide a warm introduction for a prospective business deal or partnership.
Murray and Ferdous also opted to “gamify” the system by creating a leaderboard that tracks how much help each investor or adviser has provided. That can keep VCs accountable, but also reward those who are pulling an oversized load. Cabal syncs with cap table management tools like Carta and Pulley to allow companies to give equity to the most helpful advisers or other non-stakeholding individuals .
Ohanian says he’s most excited about the potential of Cabal to help usher in an “unbundling of venture capital” that will steer power away from the traditionally dominant VC firms. To use an analogy from the Marvel Cinematic Universe, Ohanian says that in the past, a startup picking a top tier firm would be like signing a partnership with the Avengers.
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