This Rising It Bag Brand Is Doing Sustainability Right

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This Rising It Bag Brand Is Doing Sustainability Right
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Alfeya Valrina's mini bags are about to take over.

The artisans use minimal machinery, which saves on energy consumption and reduces the brand's carbon footprint. Bags are produced on-demand to avoid overstocking and excess products, and leftover pieces are up-cycled into new accessories to eliminate waste.

As for the bags themselves, the styles range from croc-embossed leather to smooth, buttery finishes in an array of colors. The, available in playful textures including shiny patent red, lime-green corduroy, and glam black croc, became an instant favorite amongst the fashion set. The prices range from $98 - $350, making for an affordable bag that you don't have to feel guilty about—a rarity in today's fast fashion-filled world .

After many decades of It bags coming solely from the world's biggest fashion houses, the rise of a small, one woman-led brand like Alfeya Valrina indicates more stylish women are trading in the fancy logos for purchases they can actually feel good about.

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