“Weed Out Misinformation” encourages honest conversations that prioritize science, removing the stigma attached to cannabis - via TheGrowthOp Cannabis misinformation
“From our initial research, we found thatare feeling stigmatized, and they wanted access to reliable sources of information about cannabis,” said Daniel Bear, the study’s lead researcher and a professor in Humber’s faculty of social and community services.
“For too long, the focus has been on potential harm to dissuade use, but that approach hasn’t reduced consumption and hasn’t kept consumers safe. This new campaign dispels myths and provides young cannabis consumers with a safe space in which the discussion of it feels normalized,” Bear continues. Young adults today are growing up in a different cannabis landscape, where the drug is more normalized and accepted than it has been in the past. Although much misinformation surrounding the drug continues to exist, the idea is to offer the answers people need that are scientific, unbiased and trustworthy.
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