Alleyoop, a new line of multitasking products designed to be used on the go, is made for women with no time or space to spare.
The Freshen Up bundle including Slow Your Roll Deodorant and the All-In-One RazorIf all the January Kondo-ing of your beauty cabinet has been forgotten and you bought a few too many items off of Instagram, you’re not alone. We live in a time of regular innovation and resultant overwhelm—it can be hard to develop a reliable routine when there’s always something new to try. This, of course, creates bulging makeup bags that have no place in Basic Economy.
Alleyoop’s first line—all vegan—is meant to be travel-friendly. These are items that will work just as well in an airplane bathroom as they do on the ground. There’s an all-in-one razor with a triple blade, soap bar, and a refillable mini spray bottle to facilitate shaving on the go, and neatly packaged, odorless nail polish remover wipes. “You can use them anywhere without worrying you’ll fill a plane or car with acetone,” Kashani advises.
But perhaps the most stand out Alleyoop items are “Pen Pal”—an all-in-one black eyeliner, brown eyeliner, highlighter and lipliner that resembles a retro pen—and “Tip Off,” a set of makeup-remover-infused Q-tips. Going from work to date night, I didn’t have to decide which eyeliner to take in my purse, and it was easy to touch up a raccoon eye at the end of the day.
Kashani thinks beauty should be doable, no matter where you are or how full your calendar is, and that the right products can actually “give back space and time people want to use to invest in other areas of their lives.” Who knows what you might find in those added few minutes?
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