Holly Willoughby quit as host of This Morning after 14 years earlier this week, and ITV are said to be fighting to save the brand following her departure and a tumultuous year for the show
ITV are said to be in 'crisis talks' as they fight to save the This Morning brand after a tumultuous year which recently saw Holly Willoughby quit after 14 years.
ITV are said to be facing crisis meetings in a bid to save the show as they now must decide which presenters will take the show forward following Holly's departure. They then lost out on the Best Daytime Show award for the first time in 12 years at the National TV Awards in September, in a further sign that it was losing favour with viewers.
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Holly Willoughby Announces She's Leaving ITV's This MorningAsh is the Entertainment Editor at HuffPost UK, based in the London office. He leads our mainstream TV coverage, focusing on daytime, primetime entertainment and drama. Ash first joined HuffPost UK in 2011 and has written for other titles including the Daily Star, Heat and Digital Spy. He has also presented digital celebrity chat show Build and HuffPost video series Good Vibes Only. When not writing about what's on the telly, he can usually be found watching it (Love Island, Strictly or Cruising
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