I've NEVER seen a skincare product sell out so fast.
When it comes to TikTok beauty favorites, there’s viral and then there’s viral. Out of all the makeup and skincare “dupes” I’ve seen blow up on TikTok, I’ve never seen something as widespread as Peter Thomas Roth’s Instant FirmX Eye Tightener. It happened so quickly, you could have gone to bed early and missed the product that truly took over the platform, with makeup artists, influencers and even dermatologists weighing in. Allow me to explain.
A whopping 16 million users have watched her video — including the brand, which contacted her and is “sending free supplies and a bunch of product,” per her latest video. Dr. Portela goes onto say that there are other versions of this skin-tightening cream on the market but he does like the other ingredients in this one from Peter Thomas Roth. Ingredients such as peptides can have a more subtle — but long-term — benefit.
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