. livetinted is now officially the first South Asian-owned beauty brand to launch at ultabeauty 💕✨
With a major retail partnership and a like-minded collaboration under its belt, Live Tinted is already making waves in the U.S. — but Deepica still hopes to take the brand to India at some point. "Since day one, it’s been the biggest request.
I hear it, I see it and I can’t wait to make it happen," she says. "India is so rich in color and culture. The beauty market there is absolutely incredible and it would mean the world to me as someone whose cultural background is from India to bring Live Tinted back to my home country."
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