This year marks the 25th anniversary of Starbucks' holiday cups. Thursday also marks the arrival of Starbucks' holiday menu.
By Jordan Valinsky, CNN Business This year marks the 25th anniversary of Starbucks' holiday cups, an annual tradition that unofficially rings in the season for the chain's fervent fans.
"We have always talked about the cups as little gifts, and we hope they feel like a festive present to our customers and store partners," Gary Jacobson, Starbucks creative director for this year's holiday cups, said in a press release. People are also reading… The seasonally themed-cups first rolled out in 1997. The company stirred up controversy in 2015 when it removed some "symbols of the season," such as reindeer and ornaments, and went with a simple two-toned red cup instead. Since then, the chain has added back more festive flourishes, including ornaments and mistletoe, to the holiday cups.
Starbucks is in the midst of rolling out a sweeping plan to spark growth over the next three years, including outfitting stores with new equipment to make it easier for baristas to prepare complicated drinks in seconds and adding more benefits to its rewards program.
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