Broadway producers are joining forces with one another, with unions, and even with Oprah Winfrey to urge potentially jittery theatergoers back into seats, with a new marketing campaign called ̶…
The video campaign will begin its roll-out on Monday, appearing on screens throughout New York City’s subway and bus stations, in taxis, and a Times Square electronic cube. Though targeted toward East Coasters with an existing taste for, the video’s reach will expand beyond the five boroughs with placement on major social media platforms and media sites.
Other aspect of the “This Is Broadway” campaign will include an August 30 lighting of the Empire State Building, and the launch of a League-sponsored contest in which one winner will receive four tickets to every Broadway show in the 2021-2022 season. The prize covers 37 shows, with a total value of $18,000. Details to follow.and keep your inbox happy.
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