An Influencer Created By AI Was Offered Free Meals At NYC Restaurants
Chris Buetti had a problem: Dining out in New York was getting too expensive. He saw was one obvious solution — becoming an Instagram influencer and asking restaurants to give him free meals to post about them — but that process would be time-consuming and require annoying soft skills like “being good at taking photos” and “creating content people enjoy.” Anyway, he already had a job.
So Buetti, a data scientist by trade, decided to use his actual skills and automate the hard work of influencing by writing a program that recruited an audience of 25,000 , and reposted photographers’ eye-catching photos of New York City for his growing entourage to engage with . Poof:was born — an active, popular, and 100% artificial Instagram account.
Behold the latest chapter in the dark art of social media influencing, which despite being widely plagued with bots and fake engagement, continues to attract real interest from marketers and businesses. Buetti’s account has real followers, but the influencing itself is being handled by some code rather than an eager personality. It’s a lifestyle brand generated by something that’s not alive.
Buetti isn’t stopping at @beautiful.newyorkcity either. He also cofounded Social Rise Consulting, which uses similar tactics to grow clients’ followings online . So far, Social Rise has 42 clients, according to its website. It’s all part of Buetti’s portfolio of automation-related work; he considers the free food hustle a showcase for his talents as a data scientist, which he detailed in a
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