Thousands of Americans voted for the supermarket chain in a recent poll!
In a poll of 3,200 U.S. adults conducted by New York-based consultancy firm BrandSpark International,In all regions except the Northeast United States ,to get the latest grocery shopping news.
The survey was part of BrandSpark's Most Trusted Awards for the new year. In the rankings, Kroger earned second place nationwide, while ALDI, Publix, and Costco placed third, fourth, and fifth, respectively."Shoppers want their grocery trips to be convenient and efficient, especially during the pandemic and this busy holiday season," Philip Scrutton, vice president of shopper insights at BrandSpark,.
Walmart took the number one slot as most trusted in 15 out of 22 store attributes, which ranged from aspects such as selection of products and customer service to store cleanliness and safety measures. Walmart also ranked most trusted nationwide in its selection of beauty products, household care products, food and beverages, fresh meat, fresh produce, and prepared meals.and most-trusted small grocery store categories.
"When grocers prioritize trust-building, they create a win-win for themselves and consumers," said Adam Bellisario, associate vice president of BrandSpark."Trust building requires you to identify your strengths and weaknesses on key drivers, put an action plan in place to increase trust, and then measure the results."Kristen Warfield is the weekend editor for Eat This, Not That! and is a graduate of SUNY New Paltz’s journalism program in the Hudson Valley region of New York.
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