Phantom, a new “connected fragrance” from Paco Rabanne, uses artificial intelligence to create “augmented creativity”.
and neuroscientific approaches, the programme was able to identify the emotional benefits elicited by the ingredients in Phantom; essentially identifying which parts of the brain are activated by smelling it. Described as a mix between creamy lavender and “mind-bending” blend of green, woody and lemon aromatics, Phantom also utilises science – specifically the styrallyl acetate molecule – to stimulate alertness with its scent.
Chill! I’m your wingman. That means I have your back. The only way I’ll move around is when you pick me up to apply your fragrance.Well, obviously, because you’ll make me smell good. Doesn’t every fragrance say that?
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