Yes, you read that right 👀✨
, the world's largest privately-owned fragrance and taste company. "The contrast between the two extremes helps to smoothen the excess and, as a result, find a balance." The Snif team spent over a year working with perfumers to strike the balance between traditional fragrance notes and their unconventional star ingredient.The perfume itself is unlike anything I've ever smelled.
stays present. There's just enough subtlety in the fragrance that anyone who smells it will have to get a second whiff to try and understand what you smell like, and why it'sstaff, which was Snif's goal all along. "We know this scent isn't a fragrance everyone is going to wear every day, but it is something that everyone has a reaction to," says Edwards. "We love starting conversations and sparking new opinions within the fragrance community.
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