Ruby Love, the Femtech e-commerce for period underwear and swimwear just closed an exciting funding deal totaling $15M from The Craftory, with an initial Series A funding of $8M.
Ruby Love, the Femtech e-commerce for period underwear and swimwear just closed an exciting funding deal totaling $15M from The Craftory, with an initial Series A funding of $8M - the fourth largest round ever for a company founded by a black woman.
’s revolutionary technology featured in each of the brand’s products. Having bootstrapped her company to $10M in sales, she is now ready to take it to the next level.The period swimwear pioneer conducted rigorous testing of hundreds of prototypes and created a smart, intuitive design that offers maximum absorption, protection against leaks and stains, and complete discretion, so period days can be like every other day.
I founded the brand in hopes that period issues and stigma would be consigned to history. We found our customer and have since focused on giving them what they want. We’ve seen great success with mothers that buy our period kits and products as a love deal for their teen daughters, and then realize they need it too and want to use it. I want women to celebrate themselves.
The Craftory offers early stage and growth capital to mission-driven consumer brands that positively impact the categories they serve, our society and the planet.This first $8M Series A deal ranks at number four ever for companies run by black women, according to, a fund that is very vocal about the need for investors to correct pattern matching and to invest in diverse founding teams - which has been proven to lead to increased innovation and long term returns.
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