It's fueled by a network of volunteers.
Molly Martin
"A small business is unequivocally difficult to run," Weerappuli says."Then you throw in a pandemic and running a new business a with digital storefront, and it’s a whole new business." Whipping up perfectly crispy fried chicken and catfish doesn't necessarily translate to computer fluency — especially in a small, family-owned and -operated restaurant, which may not have the resources for marketing and tech support.
Chin Weerappuli, Genna Rae's Wings & More owner Genn Dickerson and Derrick Knudsen outside Genna Rae's.The Underdog Family's basic service includes creating a template-built website with online-ordering capability and maintenance — including updates to hours, info and menu items — for one year. TUF estimates its cost for that at $500, thanks to its stable of volunteers.
Volunteers donate just four to six hours per month to the project."We do everything we can to make sure [volunteers are] not overworked," says Weerappuli. Knudsen concurs, saying that time management allows volunteers to stay passionate about and engaged in the work. Over the past month, the pair say, about twenty to 25 volunteers contributed, resulting in eighty to 150 hours of donated labor.
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