After four years of development, Vejas is introducing running shoes to the brand, and they’re made with 53% bio-based and recycled material
Photo: Courtesy of Veja If you’re anything like the New York Magazine staff, you are already familiar with Vejas. They’re simple, wearable, recognizable sneakers that populate our offices and Brooklyn-bound subway cars. Even Meghan Markle has them! They’re lifestyle shoes, and while I have worn them hiking, I wouldn’t necessarily recommend it.
Fifty-three percent after four years of development may not seem like a lot, but it’s hard to make a running shoe that doesn’t include plastic — who wants to run in leather? And technical shoes include a lot of different kinds of plastic. There’s the insole, the sole, the mesh, the plastic thing at the end of the shoelaces … you get the picture.
Ideally, Veja wants to move beyond petroleum-based products for its shoes. The list of materials in the Condor includes recycled plastic , ricinus oil, banana oil, sugar cane, rice husk, and wild rubber from the Amazon. They’re made in Brazilian factories, and Veja discusses the conditions in those factories on its site.
Other brands have been on a quest to find the most sustainable athletic shoe, but the Condor uses the least petroleum of any other running shoe currently on the market. In April, Everlane and Adidas both unveiled their takes on sustainable shoes with different approaches. Everlane’s TREAD is made primarily of leather and recycled plastic. Adidas’s Futurecraft Loop is a 100 percent recyclable shoe, yet to be released.
Shop the Story Veja Condor Mesh Yellow Fluo White $150 at Veja Buy If you buy something through our links, New York may earn an affiliate commission.
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