'You do not need to know what you're going to be the rest of your life today. Just do things that feel good and experiment.' GRLSWIRL founder Lucy Osinski on finding passion and community wherever you are in life.
While Osinski exudes joy for her community and for her sport, her optimistic outlook on life did not come naturally, as she candidly admits toA classically-trained ballerina from upstate New York, Osinski attended college on a dance scholarship only to realize partway through the program she lacked the "driving obsession" she saw her peers exhibit. To tap into her passion, Osinski says she tried "all the things under the sun.
Five years after their official launch, the founding team of nine women has nurtured GRLSWIRL into a global force for empowerment, encouragement, and friendship for hundreds of thousands of skater members. Osinski explains that the crux of the GRLSWIRL philosophy is that "you do not have to be the best. You can be the 'okayest' and still have the most fun.
What began with a group text and a slew of casual skate meet-ups has evolved into a proper business with five dedicated 'SWRL Chapters' around the world, a series of international skate retreats,, and even a forthcoming television series. In the face of such seismic and incredibly rapid growth, Osinski and her co-founders remain focused on ensuring GRLSWIRL retains its brand authenticity and intentional directionality.
A guiding tenet of GRLSWIRL is that through individual experience and community strength, it is possible to inspire people to face insecurities and unite through skateboarding. Few individuals embody this concept better than GRLSWIRL member turned Team Rider Yaya Ogun. Ogun became formally involved with the collective after attending group skates as a novice, where she forged "life-changing connections," she says.
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