.iliabeauty founder Sasha Plavsic wants you to know that sunscreen belongs in your beauty products!! She talks launching a clean beauty brand before clean beauty was a thing, why skincare belongs in makeup, and more.
. "When a lot of people see a synthetic ingredient, they think it's automatically bad and that's not necessarily true. Even in certain families like silicones, there are good silicones and bad silicones."
Mixing natural ingredients with synthetic ingredients may have put Plavsic in other organic brands' "naughty corners" when it launched nine years ago, but now, Ilia is the number one clean makeup brand at Sephora. Here, Plavsic talks launching a clean beauty brand before clean beauty was a thing, why skincare belongs in makeup, and more. I didn’t have a lot of experience in the industry before starting Ilia. For most of my 20s I worked as a graphic designer and creative director in London and New York. I ended up in Orange Country with a boyfriend and worked in the eyewear industry. I took a sabbatical to travel in Asia and South America around the time the last recession hit.
Clean beauty didn't exist when you started Ilia Beauty. Did this make it challenging to make products the way you wanted? Clean beauty didn’t exist nine years ago when I started the brand. I wanted to make the formulas as natural and organic as possible, which was considered “green beauty” at the time. I had many labs turn me down, including a big one in Canada we work with today. I ended up back in the U.S. because I found a lab in the L.A. area that would work with me. In the first five years, I tried to make everything as natural and organic as possible.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
This Anti-Dark Spot Serum Is Sold Every 30 Seconds WorldwideI can honestly say that my skincare routine will never be without this serum — it's that good.
Consulte Mais informação »
This Hydrating Serum Has Over 100,000 People HookedThe lightweight formula smooths over fine lines and wrinkles.
Consulte Mais informação »
This Dermatologist-Founded Skincare Brand Just Discounted All of Its Anti-Aging ProductsFrom retinol to sunscreen to hydrating creams, this dermatologist-founded brand has all your bases covered.
Consulte Mais informação »
Jennifer Weiner released her newest book 'Big Summer'—here's what we knowThe best-selling author's latest book has already been lauded as 'the beach read to end all beach reads.'
Consulte Mais informação »
These Are the 12 Best Drugstore MascarasOne makeup artist has kept this $6 one in her kit for 15 years.
Consulte Mais informação »
Losing Your Virginity: Real Talk About the First Time You Have SexWhat people wish they'd known before having sex for the first time.
Consulte Mais informação »