Radio columnist Richard Wagoner writes about WABC’s turnaround.
InsideMusicMedia.Com’s Jerry Del Colliano posted a column on March 31 that — like many of his columns — that had me thinking: Great minds think alike. Entitled “The AM Station That Defies Failure,” it tells the story of WABC/New York and the success it has had since being bought by a local owner from Cumulus.
And tune in they did. The station has been above a 3.0 share for at least the last six months and has had a 3.9 share for the last two months. It is the top-rated AM station in New York. Under previous ownership, it had fallen to the mid to upper 1s. Could other stations learn from the recent success?
This approach benefits not only the stations and listeners but local businesses that can advertise to reach an audience otherwise hard to find. That Catsimatidis does it in New York City, arguably one of the toughest markets in the United States, makes it even more impressive …. and in my opinion, frankly, embarrassing to owners like Audacy that have gone so far as to just shut down some of its AM stations.
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