Not all fabrics are created equal.
The evolved brand positioning of Cordura’s “Advanced Fabrics” seeks to build brand awareness around the creators and consumers of high-performance apparel. To showcase the fabric’s versatility and durability, its campaign communicates a message of human persistence shown through high-risk action-packed video and static content, alongside digital advertising, social media and a dedicated landing page.
But the human element of determination is what elevates the role of Cordura fabric. Jackson Pettit, global marketing director, Cordura, told WWD, “The core of this campaign is really connecting our journey of developing advanced fabrics and the journey of consumers putting them to the test. For us, it’s ultimately a journey of persistence.
Cordura fabrics test durability through their applications in tough environments. Photo courtesy of Cordura brand.
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