Research from the brand reveals 84% of women in the UK suffer from mild or minor incontinence.
), that we should also be looking to de-stigmatise other physical processes that have caused shame and secrecy for too long.profile was banned for showing a woman leaking urine while weightlifting, as the platform deemed it ‘graphic’ content. This prompted the brand to think bigger and bypass social media to bring their message to a wider audience, taking on a billboard to promote their #LeaksHappen campaign.
The campaign has been inspired by experiences of women whose daily lives are interrupted by incontinence. Megan Burns, for example, who is actually featured in the billboard. The 28-year-old from Cornwall can be seen displaying a urinary leak while working out in the gym.when she went on her first run, postpartum. In a statement speaking about her appearance on the billboard she says: “I was so nervous about being featured on a 10 foot high billboard with wet leggings.
“I was determined to get back into running after having a baby. I spoke to a physio about the leaks I was experiencing, and they told me to use a tampon to help strengthen my pelvic floor. “This was dangerous advice as you shouldn’t insert a tampon when you’re dry, and it was very uncomfortable.
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