This 32-year-old borrowed her mom's life savings and built a multimillion-dollar fashion empire. (via CNBCMakeIt)
But for Lim, something didn't quite sit right.
A lot of international brands, they cater to European, American women that have very different body proportions."A lot of international brands, they cater to European, American women that have very different body proportions, skin tone, preferences and even climate." So they gave the business a fresh look, changing the name to Love, Bonito — evoking a love letter to their customers — and creating in-house designs to better suit proportions.To make real progress, however, the young entrepreneurs knew they had to commit.Lim quit university to focus on the business full time"I was juggling school and work, and I wasn't excelling in both, and I realized that I had to focus on one," said Lim, even if that meant leaning on her mom for support.
In the years that followed, Lim and her co-founders doubled down on their dream to create an affordable and accessible fashion line for the Asian market.
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