'My first five stores failed,' he said. 'But my sixth store really took off.'
Two years ago, Chris Wane, a now 31-year-old living in Manchester, England, was struggling to pay his bills and often couldn’t afford enough food for the week.
He soon became a lot more successful than he originally envisioned. “My first five stores failed,” he said. “But my sixth store that really took off,” he said. He didn’t want to reveal the name of the website but describes it as a “general store” — think Amazon AMZN, +0.93% but with far fewer products. He says he has sold everything from snow goggles and sunglasses to lamps and garden products. With the store, he’s brought in over $700,000 in sales, and made a $125,000 profit.
Sellers build a website with the platform and find products to add to that website. These products typically come from Chinese retail services like AliExpress. If your ads are successful and people choose to order your products, they will be sent directly from the supplier. “You don’t pay for anything until a customer pays you,” Wane explained. “Say you’re selling a product for $30 and it costs $10 from the supplier — you take $10 and pay the supplier for it. No bulk buys or anything like that. And then you get the supplier to ship it anywhere in the world.
There are a few reasons they aren’t successful, according to Wane. For one, they could be selling the wrong products. “I look at trends, and I look at demand in products,” he told MarketWatch. “There was a high demand for sunglasses, especially in the UK because we had a really hot July.” Ana Carlson, who lives in Los Angeles and runs a plant-decor store online, says her mom has been deceived twice.
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