This is the best kind of beer buzz.
Carson King, 24, held up a sign on national TV during a University of Iowa vs. Iowa State football game last weekend asking for viewers to Venmo him cash for a case of Busch Light. He and his “Busch Light Supply Needs Replenished” sign got picked up by ESPN’s “College GameDay” broadcast on Saturday morning — and raised $400 in just an hour.
King’s mom and his brother shared his fundraiser and Venmo handle on Facebook FB, -0.11% and Twitter TWTR, +0.70% — and that’s when the donations really started pouring in.— Carson King September 14, 2019 As of Friday morning, people had donated more than $200,000 to his fund. And if brewer Anheuser-Busch BUD, +1.41% and Paypal-owned PYPL, -1.
King has some fundraising experience under his belt; he has raised between $300 and $400 for the same children’s hospital by kicking up his heels in the Iowa State Dance Marathon. But his beer sign fundraiser is in a different league. — Busch Beer September 17, 2019 Venmo caught wind of the impromptu fundraiser, and offered to match the donations, as well. A company spokesperson told MarketWatch that, “We’re constantly amazed by the kindness of the Venmo community and what they’re able to achieve together, which is why we felt inspired to match the donation.
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