Cute dog and cat videos are a favorite online. The Pet Collective aims to measure how much people love them with NFTs.
and Gucci, the Pet Collective has teamed up with a blockchain company Theta Labs in order to create stronger ties with its fans.
Boasting about five million subscribers on both YouTube and TikTok, the Pet Collective has build a following by posting entertaining pet videos for more than a decade. Now, with the help of Theta, the Pet Collective is offering up an unlimited number of NFTs to whomever wants to access exclusive content.
While it's unlikely the campaign will generate much revenue on its own, Pet Collective is hoping the NFT drop will foster stronger relationships with its super fans, thus paving the way for other economic opportunities outside the platforms like YouTube and TikTok which it relies on for content distribution.
Theta Labs is made up of a team of former employees from Netflix, Samsung, Amazon and Vimeo. The company aspires to becoming"the leading blockchain for media and entertainment." It has raised more than $100 million,© 2023 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Terraform Labs Founder Do Kwon Opposes SEC's Extradition RequestThe TerraUSD creator opposes the SEC's attempts to bring him back to the U.S. for questioning about his failed stablecoin projects.
Consulte Mais informação »
Colorado snags another defense-related company: Infinity LabsA company specializing in cybersecurity and advanced research and development has chosen Colorado Springs as its home and plans to add 61 new jobs. Infinity Labs plans to plans to increase modeling…
Consulte Mais informação »
Security Engineer at Yuga Labs Under Investigation After Crypto Phishing ProbeSam Curry, a security engineer at Yuga Labs, was part of a federal investigation by IRS-CI and DHS. It stemmed from his discovery of a cryptocurrency phishing site in Dec 2022.
Consulte Mais informação »
Buenos Aires Releases Blockchain Digital Identity Solution Powered by Matter Labs’ ZK ProofsCitizens of Buenos Aires can access the identity solution, the QuarkID wallet, where they can store their birth and marriage certificates, according to the city government.
Consulte Mais informação »
Terraform Labs Founder Do Kwon Seeks Dismissal of SEC's Interrogation RequestLawyers argue that facilitating Kwon's presence in the U.S. is impossible. His detention in Montenegro hinders written testimony to the SEC, violating his due process rights.
Consulte Mais informação »