“We are currently going through a renaissance period in black culture.”
Within this decade, natural hair has become a symbol of empowerment, beauty, self care and individuality. But it wasn’t always that way — it was once considered unmanageable and unwanted — in both our homes and schools, as well as in the beauty industry. “Our goal was to normalize the idea of kids wearing natural hair in the industry,” the Bethencourts said. “We started this series to showcase the beauty and versatility of afro hair and show the endless styling possibilities.
From asymmetrical afros, to springy spirals, to spiky, stretched out kinks, natural hair becomes a sculptural piece that further entices us to the fantasies these images exude. For too long, textured hair was considered a burden. Here, they are building blocks for a masterpiece.
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