Mexican-inspired drinks from brands like De La Calle and Picadas are giving tropical flavors, from tamarindo to guayaba, their due.
When Hugo Martinez first moved from Mexico to the U.S. in 2018 to attend Stanford Business School, every party he attended with his American classmates was stocked with beer, wine, and sometimes spirits. By the time he graduated in 2020, there had been a shift—the beverage selection at student shindigs were now dominated by Ready-to-Drink sips. Yet, none of the flavors in the cooler, from the White Claws to the Truly hard seltzers, appealed to his palate.
Though many of his American peers seemed to enjoy the RTD beverages, “I didn't see the Latinos, and Hispanics, and me and my Mexican friends get into them as much,” he recalls. Martinez suspected this was because they were accustomed to totally different flavors, many of which are arguably bolder and more distinct than what they were encountering in the ice box.
Picadas is just one of a spate of all-natural Mexican beverages now sweeping the drinks industry in the U.S.—with an emphasis on traditional Latin American flavors. Rafael Martin Del Campo, co-founder of the Los Angeles-based
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