Facebook fell out of the top 10, and Nike came in at 16th
, a brand consultancy firm, ranked the world's brand to see which were the most important in 2019. It published the results in October.
They did this by looking at three main factors - brand strength currently - in other words, how positive is the perception of the brand across the world; what value does the brand itself add to the company; and, what plans does the brand have for the future. The firm then calculated"overall financial return to an organization's investors, or its economic profit," as well as "the ability of the brand to create loyalty and, therefore, sustainable demand and profit into the future."
Brands in tech stood out, such as Apple, Google and Amazon, while Spotify and Harley Davidson and were courting less favor with consumers.Below are the top 10 global brands in 2019.Disney's market cap is about $265 billion, and the brand only stands to get stronger with the advent of the new streaming service Disney+.
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