From companies like HumaneSociety to individuals like Trashis4Tossers and liviafirth, here are the forces reinventing sustainability
There’s a movement underway to fix the system. Here are some of the innovators who are changing the game.When Stacy Flynn flew to China in 2010, she intended to shake hands on a textile business deal but was alarmed by the haze of blue gas that hovered in the air as she hammered out details of the transaction.
Enter EVRNU, the radical sustainable start-up she founded in 2014 that uses proprietary technology to create new fibres out of recycled garment waste. Imagine a pile of old cotton T-shirts used to birth a brand-new pair of blue jeans. Considering brands like Burberry weathered boatloads of criticism earlier this year for incinerating $50 million of unsold clothing, Flynn’s solution reads like the magic bullet for solving the problem of surplus clothes.
So far, Levi’s, Target and Stella McCartney have signed on, and EVRNU hopes that clothing made out of their fibres will be widely available by the end of 2019. “Expressing ourselves through our dress has always been culturally significant,” says Flynn. “Keeping our industry safe into the future is the primary objective.”
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