2022’s biggest beauty trends are here. ‘Plastic gloss’, waterless beauty and celestial nail art are set to be huge:
“A traditional skincare product will include ‘aqua’ at the top of the ingredient list, which typically serves as a filler ingredient, acting as a base and making up around 70-80% of formulas,” explains Sarah Murrell, skin health expert and co-founder of“By adding water as a filler to products, synthetic
preservatives are used to stop bacteria, the potency of the ingredients are diluted, and the product becomes less effective. The less effective a product, the more you consume, which in turn means more packaging. By removing water from future formulas, we can have a significant impact on C02 emissions and water pollution.”
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