Announcing the 2019 World's Most InfluentialCMOs:
CMOs like Lemkau recognize the very real power of marketing in acknowledging the new capabilities, power and passions of consumers, as well as cultural conversation and shifts, and responding in kind in an effort to build brands and businesses. And internally, they are developing their marketing organizations and partnering with C-suite peers for future growth.
Of course, driving change externally and internally go hand-in-hand. Looking at the recent accomplishments of the CMOs on this year’s list, it’s clear their influence enables them to drive seven types of change within the enterprise: focus, priorities, trajectory, attitudes, thinking, behavior and outcomes.
And Lucio is driving diversity-and-inclusion efforts at Facebook in much the same way he prioritized such initiatives at HP Inc. An initial sponsor of Free the Bid, a program advocating for women directors, under his leadership Facebook also is now a sponsor of Free the Work, a program to increase the number of women, trans identifying, nonbinary and underrepresented creators in film making.
Tony Weisman, meanwhile, helped change Dunkin’ Donuts into Dunkin’, repositioning the brand as a coffee chain and enabling it to be a stronger player in a highly competitive category. Procter & Gamble Chief Brand Officer Marc Pritchard has both pushed for change in cultural dialogue around how men need to set an example for younger generations in the #MeToo era, with the “The Best Men Can Be” work for Gillette, as well as called for brand safety and data security and transparency among social networks.
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