Congrats RuPaul!!! RuPaulsDragRace Emmys2019
—is currently in its ninth season , and has been responsible for launching the international careers of 113 different drag queens to date. As the show's viewership has grown, skyrocketing from 300,000 viewers for its second season premiere to close to one million for its ninth, so too has its cultural impact.
But even if a drag queen may be above marketing, drag culture itself can be a valuable commodity. This year,was picked up by VH1, a network that clearly believed in its ability to market the show to both its viewing audience and its advertisers. And they should:has spawned an empire. The third annual DragCon drew a record 40,000 attendees and will expand to New York this fall, and production company World of Wonder's YouTube channel boasts over 720,000 subscribers.
But the youth-oriented obsession with things like social media has played a large role in expanding the influence of drag and pushing the boundaries of the art form. Even RuPaul himself, whose Twitter and Instagram accounts boast more than two million followers combined, uses these platforms to promote his show, discuss important issues, and post political memes in equal measure. Yet, his attitude towards social media is still decidedly blasé.
It was initially jarring to hear the most well-known player in the game speak of drag in such pecuniary terms—especially since so many competing queens have described the art form as inextricable extensions of their identity. But this doesn't negate the fact that drag shows are also a business and their stars are professionals. After all, musicians don't sell their music for free.
When we spoke, it had been only a week since he went public about his January 2017 marriage to Georges LeBar, his boyfriend of 23 years, and it was only natural that I congratulate him on his union. But an inquiry about maintaining a long-distance relationship for so many years made the usually forthcoming RuPaul a little reticent.
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