'Corporations should be very careful when choosing to go 'woke' because, eventually, the Left will come back to eat its own.' -Jim Nelles
tweeted that Target CEO Brian Cornell was “selling out the LGBTQ+ community to extremists.” He continued, “There is a systematic attack on the gay community happening across the country. Wake up America. This doesn’t stop here. You’re black? You’re Asian? You’re Jewish? You’re a woman? You’re next.”
The Human Rights Campaign also paused its campaign against Anheuser-Busch to release a statement regarding Target’s actions. HRC Presidentsaid, “Target should not be responding so easily to criticism and threats from the likes of the Proud Boys. Target should put the products back on the shelves and ensure their Pride displays are visible on the floors, not pushed into the proverbial closet.”Ironically, a third example comes from the Bad Boys of Rock 'n' Roll, the Rolling Stones.
These are just three examples, but there are many more. Corporations must wake up and realize two important basic principles. The first comes from famed economistwho simply said, “The business of business is business” — not social justice, not DEI. Corporations should worry less about their ESG scores and more about creating shareholder value. Second, corporations should be very careful when choosing to go “woke” because, eventually, the Left will come back to eat its own.
Jim Nelles is a supply chain consultant based in Chicago. He has served as a chief procurement officer, chief supply chain officer, and chief operations officer for multiple companies.
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