Part of an ongoing trend at Netflix.
season 3: volume one will premiere this week, on June 29th, while the second will hit in July.— but it also wasn’t the plan from the beginning. Instead, during production, the team realized that“In a streaming world, cliffhangers don’t really exist.”
“That came up during the edit,” Gaub says of the decision. “That wasn’t written into the script; it wasn’t known when we were shooting. However, we did know what the season was, and there is a significant pivot point. And whilst we were in production,had come out, and they had split their season. And it was like, ‘well, that’s intriguing.’”
One of the long-running arguments for releasing episodes weekly is that it can create sustained discussion and attention. A show likestays in the public consciousness week in and week out because fans flock to social media to talk about what happened as soon as an episode drops. That doesn’t happen so much when every episode of a season releases at the same time.
“In a streaming world, cliffhangers don’t really exist because you’re hitting play [right after an episode ends],” Gaub says. “You don’t get that satisfaction of the anticipation and discussion and chatting online. So we wanted to give that to the fans, and the story was there for us to do it.”, it’s hard to say whether this strategy has helped drive viewers.
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