The Wing markets itself as a women’s only co-working space with free coffee, networking events, and a gift shop complete with the kind of cute feminist tchotchkes that have become part and parcel of t
he pussy hat era. At The Wing shop, one might buy a key ring that reads “N.Y. Women Doing Whatever the Fuck They Want” or lighters that say “Light Like a Girl.” The vibe is preciously empowered and feels manufactured specifically for Instagram.
Except that this coincidence is part of a pattern of coincidences in which The Wing uses sentiments or ideas popularized by others in the online feminist community on its merchandise, selling it back to online feminists for a profit.
Women’s March signs get turned into memes and plastered onto tee shirts. It can be genuinely difficult to tell who owns what in an online feminist space crowded with clever people saying quotable things.
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