The WGA and AMPTP are talking again. Why the studios were motivated to return to the table

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The WGA and AMPTP are talking again. Why the studios were motivated to return to the table
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Despite some studio executives balking at WGA's original demands, insiders say studios are now making concessions in a bid to end the strike. Will they be enough?

As the contract between the Writers Guild of America and the Alliance of Motion Picture and Television Producers expires, a strike has been called.

“With each day that goes on, the economic damage is further intensified,” said Todd Holmes, associate professor of entertainment media management at Cal State Northridge, who estimated that the economic damage of the dual strikes on California was at least so far and that it could balloon to $4 billion to $5 billion if the strikes were to stretch into October.have insisted that they never wanted a prolonged fight, for these very reasons. The chief executives also recognized that they needed to be more involved after weeks of little progress.

Netflix co-Chief Executive Ted Sarandos and Sony Pictures chief Tony Vinciquerra were initially among the most active executives to try to facilitate compromises, but in the last two weeks other leaders, including Universal’s Donna Langley and CBS Chief Executive George Cheeks — have helped to find common ground among the various companies.

Disney Chief Executive Bob Iger has also taken a more active role, along with producer and former studio chief Peter Chernin, who played a prominent role in the previous writers’ strike

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