The number of co-working spaces worldwide is expected to hit 25,968 by 2022, an increase of 42% from 2019, says CoworkingResources. Yet there's been a huge shift as to whom these spaces are actually serving. Hint: It's not the gig economy — and that's a huge mistake, as 40% of American workers are expected to be independent contractors by 2020.
— even more fiscally conservative brands are hemorrhaging money. In conversation with other managers of co-working spaces about our shared experiences, the words I tend to hear regarding the co-working membership revenue stream include "loss leader" and "break even."A rooftop pool won't help independent workers maintain success. Free breakfast won't lift their entrepreneurial endeavor off the ground. Community is the strongest yet least visible amenity.
In our own space, we've observed co-working members hang out over snacks and engage in sincere conversations after mandatory fire drills more than any of the half-dozen types of daytime networking events we have concocted. Rather than investing dollars in hosting networking events, co-working spaces need to focus on investing in creating a collaborative space that encourages organic, authentic relationships on a daily basis.
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