Sexiness absolutely can be inclusive
“Go woke, go broke!” is a rather sad little mantra that people like to chant when a brand makes an ethical choice they disapprove of. This week, it was aimed at lingerie brand
VS, the candy pink purveyors of synthetic fabrics, was mecca for teenage girls in the Noughties. Their super impractical designs, the fact that the shop felt like a mid-range brothel and the starvation Superbowl which was therunway show all added up to a brand that girls couldn’t get enough of. And anyone who knows anything about sales will tell you that if you can hook women into a brand when they’re young, it’s easier to keep them for life., problematic comments from its then CEO .
There will be plenty of voices claiming that this is about women hating sexiness, wanting to cover conventionally attractive women up and hide them from the world, a feminist distaste for beauty. But that’s just not true.loves sexiness, feminists celebrate female beauty. The new Victoria Secret party line, that “sexiness can be inclusive” isn’t wrong, on that front. . Rihanna’s underwear brand Savage x Fenty is a perfect demonstration of that.
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