The Untold Story of Worldcoin’s Launch: Inside the Orb

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The Untold Story of Worldcoin’s Launch: Inside the Orb
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Exploring worldcoin's new take on UBI. co-founders sama and alexblania are looking to harness AI and distribute wealth with the help of their iris-scanning 'Orb'. Is it the future or a privacy nightmare?

Snowden acknowledged that the project used zero knowledge proofs to preserve privacy, but insisted “Great, clever. Still bad. The human body is not a ticket-punch.” As my CoinDesk colleague David Z. Morris, it’s “spectacularly and inherently risky for a private company to gather this kind of biometric data about everyone on Earth,” and that, by the way, calling the device the “Orb” – with heavy overtones of the eye of Sauron – is “creepy as hell.

The long-term and grander vision, of course, is that the fruits of AGI will confer financial rewards that can be bestowed upon humanity. How that happens is anyone’s guess. “Eventually, you can imagine all sorts of things in the post-AGI world,” Altman says, “but we have no specific plans for that. That’s not what this is about, at this phase.

The goal of scanning eight billion sets of eyeballs is almost hilariously ambitious. For perspective, it would be a daunting logistical challenge to give everyone on the planet a free handful of candy, even without any biometric strings attached.

These were the early Orbs that spoke to the user in a strange robotic voice, instructing them to move closer or farther away or maybe to the left. The robot-voice baffled and amused onlookers, and sometimes they’d laugh and take Orb selfies.Less amusing were the early attempts to recruit users in Nairobi, Sudan and Indonesia. In April of 2022, MIT Technology Report published atitled “Deception, exploited workers, and cash handouts: How Worldcoin recruited its first half a million test users.

Altman sees the missteps as natural growing pains for any large-scale operation. “For any new system, you will face some initial fraud,” Altman says. “That’s part of the reason we’ve been doing this for a long time now [in this] slow beta period. To understand how the system can face abuse, and how we’re going to mitigate against that. I don’t know of any system at this scale, and at this level of ambition, that has no fraud issue at all. We want to be thoughtful about that.

How can people trust that Worldcoin has really addressed the problems? Altman hears the questions, and he knows he’s unlikely to win over the skeptics. He doubts he has any answers that will satisfy, and he seems okay with that. He believes the more persuasive answers will come not from him or Blania or the company, but from the early users of Worldcoin. “You can go try to answer a bunch of questions and do all these things, but that’s not really how it works,” says Altman.

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