'Gamer, esports athlete, social media influencer ... I’m just me, dude.' The unique, unlikely celebrity of Tfue.
The question was posed in December to 9-year-old Guy Dadon. He was sitting with his mother after playing basketball in Los Angeles — just a few miles from Staples Center where James, the world’s most famous basketball player, leads the Los Angeles Lakers, one of the most storied NBA franchises.The mother’s unfinished answer gave way to a look of confusion.
Richard Tenney, father of Turner Tenney, rides on the front of a school bus in the annual Holiday Street Parade in Indian Rocks Beach. “Gamer, esports athlete, social media influencer, there’s so many different labels that you could label yourself as, so I don’t know. I’m just me, dude.”As such, Tenney stands as an example of an increasingly stark bifurcation of fame between generations that has arisen with a more siloed media landscape and the ability of digital-first platforms to amplify video game players.
The deadpan sarcasm from Tfue is the first indication of how close the super streamer is with his family and how large a role they play in his unorthodox life. “The ocean was their school, they learned to pay attention out there,” Richard said, adding that the boys worked very hard from a young age. “Eighty-hour weeks, 100-hour weeks. I had them selling TV antennas at flea markets. They sold them all!”“Anything crazy, adrenaline-related, I loved doing. Anything on the beach, anything with a board pretty much,” said Turner, who won surfing contests and was competitive as a downhill skateboarder. Jack is a professional skimboarder.
The experiences with his brother’s crew, called the Joog Squad were so meaningful to Turner that he has a tattoo bearing the name. His early work with his brother well prepared him for his streaming star turn. Each one of these new streaming celebs blurs the lines between a YouTube personality, athlete and radio/talk show host, as they compete at the highest levels of their respective games, bantering back and forth with friends and commenters in a live online chat while they play.
As the division in recognition in his own hometown alludes, Tfue and his streaming peers are enjoying a new kind of fame. And while sports and screen stars can learn the lessons of their predecessors for most matters, with no blue print to follow, Tenney’s ascent has required some on-the-fly learning.
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