'Rev' is a floating contradiction. On one hand, it is the largest superyacht in the world—the apex of self-indulgence—at a cost of about $350 million. Yet, Kjell Inge Rokke prefers a different framing. 'Rev,' he insists, is a research vessel
Kjell Inge Rokke amassed a $1.7 billion fortune by stripping the seas of oil and fish. Now he says he wants to clean up the mess. Meet the biggest contradiction on water.ff the coast of Brattvaag, Norway, just a few hundred miles below the Arctic Circle, the 600-footlooms in the North Atlantic. It is the shell of a ship: forged but not yet outfitted, with a tan-and-black hull that makes it look like a dredged-up wreck.
“We don’t need any credit,” Rokke says. “We only want the satisfaction from being a part of [the solution].” Two years later, the boat caught fire. He bought a second boat. It ran aground and sank. “I had to sit down and negotiate with all my vendors,” Rokke says. That process took more than seven years.
In 1990, Rokke turned his attention back to Norway as the country reeled from an economic crisis. “Very few had excess cash,” he says. “I had that. . . . So I bought as much as I could get my hands on.” Sorry Not Sorry: Kjell Inge Rokke on the bow of his unfinished superyacht, Rev, in Brattvaag, Norway. “Giving back sounds like I have a bad conscience. I don’t.”
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