The Two Biggest Pop Radio Stations Barely Played Lil Nas X's 'Old Town Road'

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The Two Biggest Pop Radio Stations Barely Played Lil Nas X's 'Old Town Road'
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Lil Nas X's 'Old Town Road' was the biggest song in 2019 by a huge margin. But in New York City and Los Angeles, Top 40 radio didn’t get the message

, whether that’s Cardi B’s “Bodak Yellow,” Ella Mai’s “Boo’d Up,” or the star-studded remix of Nio Garcia, Casper Magico, and Darell’s “Te Bote.” In 2018,as “just playing what’s hot.”

“Old Town Road” was so successful that it was able to break through pop radio’s unofficial embargo on rap at most stations: Year-end reports pulled from Mediabase, which tracks radio activity, indicate that the average Top 40 radio station played the single more than 1,200 times. But New York City’s WHTZ played it roughly 470 times. Only six Top 40 stations played Lil Nas X’s single less: One of them was KIIS in L.A.

Maybe streaming and radio serve different audiences, and songs that perform well in one medium don’t translate to the other. But KIIS’ competitor in L.A., the Entercom station KAMP, threw its weight behind “Old Town Road.” “Locally in L.A., the streaming numbers were too huge to ignore,” says Kevin Weatherly, who serves as KAMP’s program director.

In addition, only two Top 15 markets, Boston and Phoenix, exhibited the same sort of split in support as L.A.: The iHeartMedia Top 40 station mostly steered clear of “Old Town Road,” while the crosstown competitor played it with glee.

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