What's the deal with these vague ingredients?
The phrase “made with natural and artificial flavors” is familiar to anyone who’s ever been to a grocery store. But few of us, myself included, ever stop to consider what those words mean. Am I getting some essential oils or a witches’ brew of toxic chemicals? And I assumed that “natural” was better, but is that really the case? So I talked to experts working at the flavor frontier to find out.
Natural sources range from African violets, whose leaf offers a greenness that enhances watermelon flavoring, to the bark of Benzoin Siam, which is sometimes used in natural vanilla flavoring. Thein passionfruit are very similar to the ones in grapefruit, says Gasiorowski, so the volatiles derived from grapefruit might be used in a passionfruit flavor system.
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